Energizing Oregon Plan

The State of Oregon received an award from U.S. Department of Energy to develop a comprehensive plug-in electric vehicle (PEV) market and community plan to address next-generation deployment strategies. The plan will serve as a roadmap for Oregon to lead the nation in the electrification of transportation. Oregon is pushing ahead with a great sense of urgency. Some environmental issues require a long-range view, but developing the PEV market is very much about right now. Oregon’s strategy is about building on the momentum that the state has already made by pursuing what is called the “eyeballs and seats” strategy. Having people experience PEVs both visually and physically can overcome many reservations about the vehicles. Thus, Oregon wants to get more people inside PEVs and get more PEVs on the road, so that people see them as a usual part of highway-vehicle makeup—as a vehicle whose time has arrived.


The Energizing Oregon project has three main objectives briefly described below:

1. Integrate and optimize existing Oregon PEV readiness efforts.

The first objective is to integrate and optimize all of Oregon's existing plug-in electric vehicle (PEV) efforts, partnerships and stakeholders so that all PEV-related groups, activities and communications are under one umbrella and operating from a uniform platform of policies and messaging.

2. Develop a statewide PEV market and community plan.

The second objective is to engage existing and new stakeholders to develop a statewide PEV market and community plan with a roadmap defining stakeholder responsibilities that complements and expands on current efforts. This plan will also identify and address key barriers, such as policies and incentives, that must be addressed to achieve broad, fast and successful deployment of PEVs.

3. Create momentum for reaching national PEV deployment goal.

Finally, this project will create momentum for Oregon to exceed its share of the national goal of 1 million PEVs by 2015. This will be achieved through expanded PEV and EV supply equipment (EVSE) planning, increased visibility and understanding of PEVs and EVSE, outreach and education to engage future adopters of PEV and installers of EVSE and targeted training to key early audiences. All of these efforts will capitalize on Oregon's willingness to adopt early, experiment and share lessons learned and best practices.


After a year of work, Energizing Oregon Community Readiness Plan represents the long-range thinking of more than 50 stakeholder groups, hundreds of people and thousands of hours.


Energizing Oregon Community Readiness Plan (PDF)



  • Communications and Outreach Plan (PDF)
  • Summary Memo of EVSE Company Interviews (PDF)
  • Summary Memo of OEM Company Interviews (PDF)
  • Training & Implementation Project Summaries(PDF)
  • NECA/IBEW 48 Training Modules (PDF)


Utility Work Group Webinars

Utility Webinar #1 - PEV Overview and Purchaser Demographics (Pike Research presentation PDF)

Utility Webinar #2 - Infrastructure

  • Usage Patterns ODOT presentation (PDF)
  • Ecotality presentation (PDF)
  • Aerovironment presentation (PDF)
  • SemaConnect presentation (PDF)

Utility Webinar #3 - System Impacts (presentations PDF)

Utility Webinar #4 - Rate Design (presentations PDF)


Information & Reports: